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TENTATIVE SCHEDULE
(subject to change)
Week
Readings
Week 1
Jan. 17
Course syllabus, class introduction
Intro to communication
theories/areas Lenig 1, 2
Popular
Signs
Massik Intro
Week 2
Jan. 22,
24 Organizing and
Delivery Lenig 3, 4
Week 3
Jan. 29,
31 SPEECH #1
Week 4
Feb. 5, 7
Culture and
diversity Lenig 8, 9
Organization and research
________________American Icons: Maasik, p. 721
________________Superman: Engle, p. 744
________________Batman: Medhurst, p. 753
________________Barbies: Prager, p. 769 and Barbie and GI Joe: Cross, p. 772
________________Blue Jeans: Davis, p. 101
________________Larger then Life: Bader, p. 784
________________Martha Stewart: Caldwell, p. 779
________________Revolution Is U.S.: Friedman, p. 130
Week 5
Feb. 12,
14 Culture,
cont
Lenig 5, 6
60/90- Desiderata
Week 6
Feb. 19,
21 Organization and research, cont
________________We’ve come a long way: Maasik, p. 451
________________Constructing Race: Maasik, p. 541
________________In Living Color: Omi, p. 549
________________Working Class Whites: Price, p. 591
________________The Beauty Myth: Wolf, p. 486
________________Warrior Dreams: Gibson, p. 504
________________Being an Other: Algrantai, p. 613
________________One Nation: Brooks, p. 388
Week 7
Feb. 26,
28 SPEECH #2- Culture Speech
Week 8
Mar. 5-9 Spring Break
Week 9
Mar. 12,
14 Persuasion
Lenig 7, 10
Week 10
Mar. 19,
21 Persuasion, cont
60/90 – Favorite Things
Week 11
Mar 26,
28
________________Video
Dreams: Maasik, p. 209
________________The Hollywood Sign: Maasik, p. 299
________________Talk Show Furor: Stark, p. 263
________________Class and Virtue: Parenti, p. 368
________________The Postmorbid Condition: Sobchack, p. 372
________________WWF Wrestling: Jenkins, p. 524
________________Star Wars: Ealy, p. 326
________________Reality TV: Prose, p. 222
Week 12
Apr. 2,
4 SPEECH #3- Problem/Solution
Week 13
Apr. 9,
11
Advertising Lenig 11
________________Consuming Passions: Maasik, p. 65
________________Signs of Advertising: Maasik, p. 141
________________Signs of Shopping: Norton, p. 83
________________What’s in a package: Hine, p. 91
________________Semiotics of Home Décor: Kron, p. 109
________________Masters of Desire: Solomon, p. 409
________________Science of Shopping: Gladwell, p. 642
________________Kid Kustomers: Schlosser, p. 178
Week 14
Apr. 16,
18 Advertising, cont
60/90 - Toast
Week 15
Apr 23,
25 SPEECH #4- Sales
Week 16
Apr
30 Course review
60/90 – Farewell
FINAL – Wednesday, May 2nd:
12:00-1:50 p.m.
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